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Who Owns the Customer in the Age of AI Agents?

HBR.org 2026-10-09

Summary:

As shoppers delegate more decisions to AI, engagement no longer guarantees strategic control.

Link:

/2026/10/who-owns-the-customer-in-the-age-of-ai-agents

Updated:

10/09/2026, 08:15

From feeds:

Mentoring ยป HBR.org

Tags:

109980

Authors:

Sangeet Paul Choudary

Date tagged:

10/09/2026, 13:00

Date published:

10/09/2026, 08:05