If Customers Ask for More Choice, Don't Listen

HBR.org 2012-05-14

Summary:

This post is the second in a three-part series. In his provocative book The Paradox of Choice, Barry Schwartz's warns...

Link:

http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/BMrLpMWLgdI/customers_arent_as_savvy_as_yo.html

Updated:

05/14/2012, 09:45

From feeds:

Mentoring ยป HBR.org

Tags:

marketing customers consumer goods

Authors:

Karen Freeman, Patrick Spenner and Anna Bird

Date tagged:

05/14/2012, 19:13

Date published:

05/14/2012, 09:20