Morning Advantage: Should You Trademark Yourself?
HBR.org 2012-06-14
Summary:
It all started when accused killer Luke Magnotta made the front page of the Montreal Gazette holding a bottle of Labatt’s Blue beer. Labatt promptly threatened to sue the daily (circulation 160,000 or so), unless it took the photo down. A Twitter comment calling the brewer out for overreacting to a ...