The Culture Cycle: How to Shape the Unseen Force that Transforms Performance

In this HBR webinar, James L. Heskett introduces a powerful conceptual framework for managing culture change and shows it at work in a real-world setting. Heskett's "culture cycle" identifies policies, practices, measures, and behaviors that are crucial to moving cultures forward. He demonstrates how to calculate the economic value of culture through the "Four Rs" of referrals, retention, returns to labor, and relationships with customers. Listen here.

View webinar: A conversation with James L. Heskett.