Why Some Colleges Are Saying No to MOOCs, at Least for Now - Technology - The Chronicle of Higher Education

"Amherst College, known for its selectivity, is accustomed to sending rejection notices. But when the liberal-arts beacon this month turned down an invitation to join the exclusive partnership of colleges offering massive open online courses through edX, it nonetheless drew surprise from many corners of academe. Colleges have clamored to be part of the high-profile consortiums run by edX, a Cambridge-based nonprofit, and Coursera, a Bay Area start-up—often with little input from faculty members. The pace of adoption has shocked even the founders of the MOOC platforms, who are veterans of a higher-education sector notorious for its tortoiselike reflexes. But Amherst's rejection of edX, decided by a faculty vote, could mark a new chapter for MOOCs—one in which colleges revert to their default modes of deliberations and caution. 'I think we're at the early stages of that honeymoon period coming to an end,' says Richard Garrett, vice president and principal analyst of the consulting company Eduventures. If MOOCs portend a 'tsunami' of change in higher education, as observers have said, then many colleges have been willingly swept in by the undertow. In less than two years, massive online courses have grown from side projects of a few techie professors into companies fueled by tens of millions in venture capital funds and the imaginations of the entire education industry. For universities worldwide, membership in edX or Coursera has become the hottest ticket in town ... 'For a while it really felt like a rocket ship, with folks desperate not to be left behind,' says Peter Stokes, executive director of postsecondary innovation at Northeastern University's College of Professional Studies.  'I think that phase has passed, and the folks who are starting to do the work are starting to realize that these efforts ... have real costs for the institution,' says Mr. Stokes. 'And I think that's creating a little bit more sobriety about how folks view the opportunity.'  Offering MOOCs through edX is hardly free. There are options available to institutions that want to build their own courses on the edX platform at no charge, but for partners who want help developing their courses, edX charges a base rate of $250,000 per course, then $50,000 for each additional time that course is offered; edX also takes a cut of any revenue the course generates.

There are also significant labor costs that come with offering MOOCs. A recent Chronicle surveyfound that professors typically spent 100 hours, sometimes much more, to develop their massive online courses, and then eight to 10 hours each week while the courses were in session. This commitment amounted to a major drain on their normal campus responsibilities.  Those known costs, combined with uncertainty about whether the MOOCs will make enough money for colleges to recover their investments, might be enough to deter some institutions, says R. Michael Tanner, a vice president and chief academic officer at the Association of Public and Land-Grant Universities—especially public universities that are facing budget cuts.  In the debate at Amherst, which boasts a $1.64-billion endowment, money was no object, and the faculty committee devoted to weighing the pros and cons of joining edX did not seem worried about MOOCs as a distraction to teaching and service.  Rather, the committee cited a number of philosophical qualms. MOOCs run counter to Amherst's commitment to 'learning through close colloquy'; they might 'perpetuate the 'information dispensing' model of teaching.'  On a larger scale, MOOCs might create a 'new and different kind of competition' that could jeopardize more-vulnerable colleges, if not Amherst itself; they could 'enable the centralization of American higher education' and 'create the conditions for the obsolescence of the B.A. degree.'  The committee also wondered if edX's need to bring in money to remain sustainable could lead it to do things the college would consider unsavory, like selling aggregated student data to outside companies, or putting too much emphasis on credentialing.  While joining edX might allow Amherst to fight those battles from within the consortium, "there might, realistically, be little opportunity to shape the organization within due to the size and type of member institutions," the faculty committee wrote ... In the end, the faculty vote was not close: 70 to 36 against joining edX, with five abstentions ..."