A New Way to Share Articles—and Help Advance Science | @ScientificAmerican, Scientific American Blog Network

" ... In a one-year pilot, NPG will enable free content sharing for nature.com subscribers and for 100 white-listed journalists and media outlets (including Scientific American) for 49 owned journals, including the Nature family. Nature.com subscribers will be able to share links with non-subscribers via e-mail, social media and Web pages. The functionality on nature.com is powered by, ReadCube (part of NPG’s sister company Digital Science). Enriching the offerings around our award-winning journalism, Scientific American will be able to share links to the journal articles with our millions of readers—science enthusiasts, educators, and policy and business leaders among them—providing deeper insights about the progress of science, which longtime readers know I hold to be the engine of human prosperity. More important, since a free flow of information is the fuel that powers that engine, this experiment stands to benefit the progress of science itself. How could it do that—and why would a for-profit publisher of highly selective journals do such a thing in the first place? What follows is an edited conversation that I had on those questions with Steven Inchcoombe, managing director of NPG and president of Scientific American. At bottom is a short demo video ,,,"