Tyler Neylon on what Elesevier should do

“Yesterday I published an entry around "The Cost of Knowledge" petition organized by Neylon. In the entry I noted that the petition did not call for specific action on Elsevier's part...Neylon very kindly responded in comments... and [I] would like to draw attention both to it and to what it links to, which includes a link to a blog entry by Tim Gowers on what to do next... But it misses points... What do you expect Elsevier to do? For example, asking them to join the forces opposing the abomination that is ACTA... How do you expect a move to publication in electronic journals to impact the all-important tenure and promotion cases that academics must make? I believe it's the tight binding of sci/tech publications to these key career steps that gives companies like Elsevier extraordinary leverage...”