FTC Report Confirms: Commercial Surveillance is Out of Control

A new Federal Trade Commission (FTC) report confirms what EFF has been warning about for years: tech giants are widely harvesting and sharing your personal information to fuel their online behavioral advertising businesses. This four-year investigation into the data practices of nine social media and video platforms, including Facebook, YouTube, and X (formally Twitter), demonstrates how commercial surveillance leaves consumers with little control over their privacy. While not every investigated company committed the same privacy violations, the conclusion is clear: companies prioritized profits over privacy. 

While EFF has long warned about these practices, the FTC’s investigation offers detailed evidence of how widespread and invasive commercial surveillance has become. Here are key takeaways from the report:

Companies Collected Personal Data Well Beyond Consumer Expectations

The FTC report confirms that companies collect data in ways that far exceed user expectations. They’re not just tracking activity on their platforms, but also monitoring activity on other websites and apps, gathering data on non-users, and buying personal information from third-party data brokers. Some companies could not, or would not, disclose exactly where their user data came from. 

The FTC found companies gathering detailed personal information, such as the websites you visit, your location data, your demographic information, and your interests, including sensitive interests like “divorce support” and “beer and spirits.” Some companies could only report high-level descriptions of the user attributes they tracked, while others produced spreadsheets with thousands of attributes. 

There’s Unfettered Data Sharing With Third Parties

Once companies collect your personal information, they don’t always keep it to themselves. Most companies reported sharing your personal information with third parties. Some companies shared so widely that they claimed it was impossible to provide a list of all third-party entities they had shared personal information with. For the companies that could identify recipients, the lists included law enforcement and other companies, both inside and outside the United States. 

Alarmingly, most companies had no vetting process for third parties before sharing your data, and none conducted ongoing checks to ensure compliance with data use restrictions. For example, when companies say they’re just sharing your personal information for something that seems unintrusive, like analytics, there's no guarantee your data is only used for the stated purpose. The lack of safeguards around data sharing exposes consumers to significant privacy risks.

Consumers Are Left in the Dark

The FTC report reveals a disturbing lack of transparency surrounding how personal data is collected, shared, and used by these companies. If companies can’t tell the FTC who they share data with, how can you expect them to be honest with you?

Data tracking and sharing happens behind the scenes, leaving users largely unaware of how much privacy they’re giving up on different platforms. These companies don't just collect data from their own platforms—they gather information about non-users and from users' activity across the web. This makes it nearly impossible for individuals to avoid having their personal data swept up into these vast digital surveillance networks. Even when companies offer privacy controls, the controls are often opaque or ineffective. The FTC also found that some companies were not actually deleting user data in response to deletion requests.

The scale and secrecy of commercial surveillance described by the FTC demonstrates why the burden of protecting privacy can’t fall solely on individual consumers.

Surveillance Advertising Business Models Are the Root Cause

The FTC report underscores a fundamental issue: these privacy violations are not just occasional missteps—they’re inherent to the business model of online behavioral advertising. Companies collect vast amounts of data to create detailed user profiles, primarily for targeted advertising. The profits generated from targeting ads based on personal information drive companies to develop increasingly inva