New Email Scam Includes Pictures of Your House. Don’t Fall For It.

You may have arrived at this post because you received an email with an attached PDF from a purported hacker who is demanding payment or else they will send compromising information—such as pictures sexual in nature—to all your friends and family. You’re searching for what to do in this frightening situation, and how to respond to an apparently personalized threat that even includes your actual “LastNameFirstName.pdf” and a picture of your house.

Don’t panic. Contrary to the claims in your email, you probably haven't been hacked (or at least, that's not what prompted that email). This is merely a new variation on an old scam —actually, a whole category of scams called "sextortion." This is a type of online phishing that is targeting people around the world and preying on digital-age fears. It generally uses publicly available information or information from data breaches, not information obtained from hacking the recipients of the emails specifically, and therefore it is very unlikely the sender has any "incriminating" photos or has actually hacked your accounts or devices.

They begin the emails showing you your address, full name, and possibly a picture of your house. 

We’ll talk about a few steps to take to protect yourself, but the first and foremost piece of advice we have: do not pay the ransom.

We have pasted an example of this email scam at the bottom of this post. The general gist is that a hacker claims to have compromised your computer and says they will release embarrassing information—such as images of you captured through your web camera or your pornographic browsing history—to your friends, family, and co-workers.  The hacker promises to go away if you send them thousands of dollars, usually with bitcoin. This is different from a separate sextortion scam in which a stranger befriends and convinces a user to exchange sexual content then demands payment for secrecy; a much more perilous situation which requires a more careful response.

What makes the email especially alarming is that, to prove their authenticity, they begin the emails showing you your address, full name, and possibly a picture of your house. 

Again, this still doesn't mean you've been hacked. The scammers in this case likely found a data breach which contained a list of names, emails, and home addresses and are sending this email out to potentially millions of people, hoping that some of them would be worried enough and pay out that the scam would become profitable.

Here are some quick answers to the questions many people ask after receiving these emails.

They Have My Address and Phone Number! How Did They Get a Picture of My House?

Rest assured that the scammers were not in fact outside your house taking pictures. For better or worse, pictures of our houses are all over the internet. From Google Street View to real estate websites, finding a picture of someone’s house is trivial if you have their address. While public data on your home may be nerve-wracking, similar data about government property can have transparency benefits.

Unfortunately, in the modern age, data breaches are common, and massive sets of peoples’ personal information often make their way to the criminal corners of the Internet. Scammers likely obtained such a list or multiple lists including email addresses, names, phone numbers, and addresses for the express purpose of including a kernel of truth in an otherwise boilerplate mass email.

It’s harder to change your address and phone number than it is to change your password. The best thing you can do here is be aware that your information is out there and be careful of future scams using this information. Since this information (along with other leaked info such as your social security number) can be used for identity theft, it's a good idea to freeze your credit.

And of course, you should always change your password when you’re alerted that your information has been leaked in a breach. You can also use a service like Have I Been Pwned to check whether you have been part of one of the more well-known password dumps.

Should I Respond to the Email?

Absolutely not. With this type of scam, the perpetrator relies on the likelihood that a small number of people will respond out of a batch of potentially mi