The Breachies 2025: The Worst, Weirdest, Most Impactful Data Breaches of the Year

Another year has come and gone, and with it, thousands of data breaches that affect millions of people. The question these days is less, Is my information in a data breach this year? and more How many data breaches had my information in them this year? 

Some data breaches are more noteworthy than others. Where one might affect a small number of people and include little useful information, like a name or email address, others might include data ranging from a potential medical diagnosis to specific location information. To catalog and talk about these breaches we created the Breachies, a series of tongue-in-cheek awards, to highlight the most egregious data breaches. 

In most cases, if these companies practiced a privacy first approach and focused on data minimization, only collecting and storing what they absolutely need to provide the services they promise, many data breaches would be far less harmful to the victims. But instead, companies gobble up as much as they can, store it for as long as possible, and inevitably at some point someone decides to poke in and steal that data. Once all that personal data is stolen, it can be used against the breach victims for identity theft, ransomware attacks, and to send unwanted spam. It has become such a common occurrence that it’s easy to lose track of which breaches affect you, and just assume your information is out there somewhere. Still, a few steps can help protect your information.

With that, let’s get to the awards.

The Winners

• The Say Something Without Saying Anything Award: Mixpanel
• The We Still Told You So Award: Discord
• The Tea for Two Award: Tea Dating Advice and TeaOnHer
• The Just Stop Using Tracking Tech Award: Blue Shield of California
• The Hacker's Hall Pass Award: PowerSchool
• The Worst. Customer. Service. Ever. Award: TransUnion
• The Annual Microsoft Screwed Up Again Award: Microsoft
• The I Didn’t Even Know You Had My Information Award: Gravy Analytics
• The Keeping Up With My Cybertruck Award: Teslamate
• The Disorder in the Courts Award: PACER
• The Only Stalkers Allowed Award: Catwatchful
• The Why We’re Still Stuck on Unique Passwords Award: Plex
• The Uh, Yes, Actually, I Have Been Pwned Award: Troy Hunt’s Mailing List
• (Dis)honorable Mentions

The Say Something Without Saying Anything Award: Mixpanel

We’ve long warned that apps delivering your personal information to third-parties, even if they aren’t the ad networks directly driving surveillance capitalism, presents risks and a salient target for hackers. The more widespread your data, the more places attackers can go to find it. Mixpanel, a data analytics company which collects information on users of any app which incorporates its SDK, suffered a major breach in November this year. The service has been used by a wide array of companies, including the Ring Doorbell App, which we reported on back in 2020