Rethinking Online Culpability: The Amazon “Keep Calm” Shirts Controversy (Part 2: the Extension of Branding)
Current Berkman People and Projects 2013-05-27
Summary:
In early March, the online retailer Solid Gold Bomb provoked outrage when customers discovered that its Amazon store, which featured apparel bearing dozens of variants on the famed “Keep Calm [and Carry On]” slogan, included a t-shirt that read “Keep Calm and Rape A Lot.” Solid Gold Bomb generated the shirts, and Amazon offered them for sale [...]