First Porn, Now Skin Cream? ‘Age Verification’ Bills Are Out of Control

I’m old enough to remember when age verification bills were pitched as a way to ‘save the kids from porn’ and shield them from other vague dangers lurking in the digital world (like…“the transgender”). We have long cautioned about the dangers of these laws, and pointed out why they are likely to fail. While they may be well-intentioned, the growing proliferation of age verification schemes poses serious risks to all of our digital freedoms.

Fast forward a few years, and these laws have morphed into something else entirely—unfortunately, something we expected. What started as a misguided attempt to protect minors from "explicit" content online has spiraled into a tangled mess of privacy-invasive surveillance schemes affecting skincare products, dating apps, and even diet pills, threatening everyone’s right to privacy.

Age Verification Laws: A Backdoor to Surveillance

Age verification laws do far more than ‘protect children online’—they require the  creation of a system that collects vast amounts of personal information from everyone. Instead of making the internet safer for children, these laws force all users—regardless of age—to verify their identity just to access basic content or products. This isn't a mistake; it's a deliberate strategy. As one sponsor of age verification bills in Alabama admitted, "I knew the tough nut to crack that social media would be, so I said, ‘Take first one bite at it through pornography, and the next session, once that got passed, then go and work on the social media issue.’” In other words, they recognized that targeting porn would be an easier way to introduce these age verification systems, knowing it would be more emotionally charged and easier to pass. This is just the beginning of a broader surveillance system disguised as a safety measure.

This alarming trend is already clear, with the growing creep of age verification bills filed in the first month of the 2025-2026 state legislative session. Consider these three bills: 

1. Skincare: AB-728 in California Age verification just hit the skincare aisle! California’s AB-728 mandates age verification for anyone purchasing skin care products or cosmetics that contain certain chemicals like Vitamin A or alpha hydroxy acids. On the surface, this may seem harmless—who doesn't want to ensure that minors are safe from harmful chemicals? But the real issue lies in the invasive surveillance it mandates. A person simply trying to buy face cream could be forced to submit sensitive personal data through “an age verification system,” creating a system of constant tracking and data collection for a product that should be innocuous.
2. Dating Apps: A3323 in New York Match made in heaven? Not without your government-issued ID. New York’s A3323 bill mandates that online dating services verify users’ age, identity, and location before allowing access to their platforms. The bill's sweeping requirements introduce serious privacy concerns for all users. By forcing users to provide sensitive personal information—such as government-issued IDs and location data—the bill creates significant risks that this data could be misused, sold, or exposed through data breaches. 
3. Dieting products: SB 5622 in Washington State Shed your privacy before you shed those pounds! Washington State’s SB 56