How Frontline gave a voice to marginalized communities in Colombia — Frontline

s part of a broader engagement and community relation strategy, we used Frontline with local residents to help new actors engage, learn, and interact with the residents that lacked the means to have their concerns heard. Frontline allowed us to open non-traditional communication channels for different communities in a part of the country with very low connectivity. With Frontline, we engaged with and learned about a complex environment, its inhabitants, and the local dynamics at play. Together with the community, we were able to communicate transparently and to better identify and assess their needs. We crowd sourced people’s voices and opinions, and despite our limited capacity to cover the entire area, to find several things. One of them striking, and contrary to traditional assessments, showed us that people wanted help for small businesses, help for women heads of households, and the elderly.