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What Do Consumers Really Want? Simplicity
What Do Consumers Really Want? Simplicity
HBR.org 2012-05-01
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Summary:
This post is the first in a three-part series You're probably familiar with the purchase funnel, invented in 1898 by...
Link:
http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/nWtM_L8iW2M/what_do_consumer_really_want_s.html
Updated:
05/01/2012, 11:37
From feeds:
Mentoring
ยป
HBR.org
Tags:
innovation
marketing
retail
Authors:
Karen Freeman, Patrick Spenner and Anna Bird
Date tagged:
05/01/2012, 11:49
Date published:
05/01/2012, 11:36