What Do Consumers Really Want? Simplicity

HBR.org 2012-05-01

Summary:

This post is the first in a three-part series You're probably familiar with the purchase funnel, invented in 1898 by...

Link:

http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/nWtM_L8iW2M/what_do_consumer_really_want_s.html

Updated:

05/01/2012, 11:37

From feeds:

Mentoring ยป HBR.org

Tags:

innovation marketing retail

Authors:

Karen Freeman, Patrick Spenner and Anna Bird

Date tagged:

05/01/2012, 11:49

Date published:

05/01/2012, 11:36