The Washington Redskins Should Turn Controversy Into a Business Opportunity

The Washington Redskins are facing a lot of pressure from pundits, journalists, fans, and Native American groups to change their “culturally-insensitive” name. To be fair, it isn’t an easy business decision for the team to make. For one, the Redskins name is an integral part of its history. Plus, a new name could potentially weaken its brand. But if the issue continues to pick up steam, the organization will have a much bigger problem on its hands than it does now. So perhaps the best long-term decision the team can make is to swallow its pride. If the new name is great, and if it better represents the core values of its city and fan base, merchandise sales are sure to go up, and the team could pick up new fans in the process as well.