The Washington Redskins Should Turn Controversy Into a Business Opportunity
HBR.org 2013-11-06
Summary:
The Washington Redskins are facing a lot of pressure from pundits, journalists, fans, and Native American groups to change their “culturally-insensitive” name. To be fair, it isn’t an easy business decision for the team to make. For one, the Redskins name is an integral part of its history. Plus, a new name could potentially weaken its brand. But if the issue continues to pick up steam, the organization will have a much bigger problem on... More »